Uh oh, the Diet Marketing Culture of 2022 is Back | The Scoop Vol. 55
The Scoop has officially moved to Substack
This first new edition of the Scoop in Substack is going to be a bit of a spicy opinionated one about an observation I’m having in the online space, but it just has to be said.
From 2022-2023 there were a lot of major burnout announcements running rampant throughout the online space from many of the experts we looked up to and paid 10’s of thousands of dollars to.
But even more was that personally a lot of us business owners felt the burnout ourselves after being thrust into entrepreneurship during the pandemonium—pandemic has many names from me, panini being the most common I use—and experiencing rapid growth without really any balance with our health or personal lives alongside said business.
Did you experience burnout in your own business during that time?
I did! I talked about it in this podcast episode.
Most of the reason so many of my clients and peers experienced burnout is because of the ridiculous pressure put on them by the coaches teaching them sales and marketing strategies that require them to kill themselves posting content EVERY. SINGLE. DAY. all fucking day.
You know the ones I’m talking about.
This is how they get you. They market to you by telling you how they got 1,200 people to sign up for their free masterclass in after talking about it for just a week. And then they opened their cart and over 700 people joined their program or membership on day 1, right?
And so you get to calculating their revenue and you’re like damn, in 1 day, ol’ girl made $99/pp on 700 people in 1 day, that’s $69,300!!
So without even thinking to ask yourself, ask them (or research):
what did they do to pull that off and would I be willing to or even capable of doing that, too
how long did they promote that offer to pull that off and do I ever give my marketing enough time to get remotely close to those numbers
do I have the team, support, and budget to pull of that same effort
is my audience as engaged or do I have the same kind of relationship with my audience as they have with theirs
Because if you did ask all of these questions or do this research first before joining these programs AGAIN, you can prevent a repeat of 2022-23 burnout.
I’m watching these people marketing to y’all, here’s what I’m seeing. Yes, it’s a voice note because I can do that over here on Substack 😌.
Also, this is of how annoyed I am that it’s giving déjàvu all over again in the online space with these people peddling amazing results hiding behind torturous marketing strategies that are going trap everyone back in cycles of over content production and burn everyone out again:
Are you ready to rebel against this shit with me this time?
First, personal share time…
I recently decided to start a Substack for my business to get back to my love of content creation because I’m tired of short form content. You may not know this, but something I used to enjoy in my personal time was still actually content creation.
I had a popular dating blog in my 20s called Love in the A, because I live in Atlanta. It was just about my dating life. I was featured on tv and the radio because of it.
I eventually stopped that when I met my husband. I went on to start a podcast in my 30s with my best friend called Let’s Talk 30 to, you guessed it, talk about life in your 30s. It was hilarious and as a fun creative outlet for me. You can still check out the old Instagram page and listen to old episodes on Spotify and Apple.
And right before the pandemic, I started a travel blog with my Mom called Mom Daughter Chronicles which still has an Instagram account.
I’m sharing this, because the second I started this Substack account I felt like this is what was missing for me with business content. Like the words started easily flowing out of me again.
I’m not the kind of person who thrives off reels or Threads. I’m the kind of person who wants to write these long ass newsletters and go live for an hour and make 20 minute podcast episodes full of value.
So that’s why this newsletter was moved because it’s always been long as hell anyway. So welcome to Substack!
Subscribe if you haven’t already.
Now let’s talk about rebelling against diet marketing culture!
When I made the updates to my messaging for Revolutionary Society to share that you can in fact attract leads to your business website, email list and/or DMs EVERY. SINGLE. DAY. without posting content daily or launching people were truly in disbelief.
It’s not like they didn’t want this to be their reality, it’s just that what they’ve been shown in the online space thus far is that the ONLY way to get the amount of leads you need to book out your services or programs is to post content all day every day, send 1-2 emails a day every day for weeks, then 3-5 a day for your launch week, host 1-2 lead magnet events live, and pitch yourself every day to multiple times a day.
You’re either a service provider or a coach, right? Which means you don’t need 72 people in program, VIP Day, strategy session, or service.
So why are you following these stressful ass strategies that chop up your content into meaningless little pieces that force you to do so much that it stresses you out and makes you want to quit your business every other month?
Why do you keep saying yes to them?
Because they get results?
You could slow down and get results, too, you know?
It’s funny how we were taught the story of the tortoise and the hare as children and as adults we still miss the point.
With marketing, if you know over content production ultimately burns you out and sometimes still doesn’t even f*cking work anyway 🤡 then why not stick it to those people who keep trying to trap you and show them that you are tired of their shit and you are rebelling against their diet culture marketing tactics.
Launching isn’t diet culture marketing, but having to count your number of posts in order to get results is.
Posting to social media isn’t diet culture marketing, but being told you have to post to it every single day or even multiple times a day to get enough leads or to make sales is.
Why is it that all of these people’s programs only seem to teach you these methods and never how to do anything else?
It’s like Ozempic. It works great, until you stop taking it and then what happens? You gain the weight back.
What do you think’s going to happen when you stop posting all that content?
The money is going to stop.
This is the opposite of flexible marketing, this is inflexible marketing.
I want to help you rebel against them, because it is possible to get leads every single day without posting social media content every day. Or launching all the time.
I do it and showed proof of it and show it to my members of Revolutionary Society EVERY chance I get. I have clients that did it last year and even burnt out from getting too many clients (not from posting too much content).
Every quarter I host the Lead Overflow Challenge where I give you a taste of how a marketing schedule YOU pick AND control can bring in daily leads.
In the next section I’ll tell you how it works so you can start rebelling now.
So how exactly does it look to not have to post content every single day and still attract daily leads, and what is the setup?
Here’s the setup:
You need in depth (read: long form) content that can be searched and found via a search engine and it must answer the top questions people will have about what you do in your signature offer. The content will preferably live on your website or direct them to your site. This is your cover your ass policy for not needing to actively post or engage to be discovered or convert. Can be a podcast episode, Youtube video, or blog post
You need a way to capture their contact information to get them on your email list so you can continue to nurture the relationship even if they don’t buy from you right away. This is also a way for you to automate your sales so you don’t have to manually do it
You need a way for them to have immediate or direct access to you. It’s preferable that this is a community platform so they can see how you interact with others and have an archive of your content with those interactions (read: social media). This makes it easy to react quickly to their reactions, sell directly, and respond to requests immediately
All that’s left is:
✅ Coming up with a marketing schedule that includes all of the above that you can stick with
✅ making sure what you cover in each of the above is written to convert
✅ you incorporate optional schedules that can adapt for when you have low energy/capacity or when you need a higher volume or a cash injection
We take care of the setup and the additional needs and things that are left together with resources and strategies in the Lead Overflow Challenge.
The next challenge starts February 17th and they happen once a quarter so check the page to see when the next one is coming up and register.
To rebelling against marketing diet culture ✊🏼✊🏽✊🏾✊🏿,
